Rebecca Fletcher

DIGITAL EXPERIENCE DESIGNER

I design and manage scalable, accessible digital experiences across a complex healthcare ecosystem, supporting recruiting, brand, and internal platforms. My work focuses on creating clarity and long-term sustainability through strong UX, governance, and cross-functional collaboration.

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ABOUT MY EXPERTISE

WHAT I DO

  • I design intuitive interfaces and user journeys for candidates, physicians, teammates, and partners, focusing on how people move through recruiting funnels, internal platforms, and public-facing sites to create clear, efficient, and thoughtful experiences.

  • I lead accessibility strategy, ensuring WCAG AA compliance through scalable design systems and workflows to ensure inclusive, compliant, and sustainable experiences.

  • I build and maintain scalable design systems that allow complex website ecosystems to grow without fragmenting the user experience or brand.

  • I use analytics, dashboards, testing, and user feedback to inform design decisions and continuously refine digital experiences. By evaluating performance and engagement data, I optimize user flows, enhance recruiting and internal platforms, and ensure design choices support broader strategic goals.

PROOF OF SCALE

50+

websites actively managed

35+

websites built or transitioned in-house

$870K+

annual cost savings

Recent Projects

Mosaic Clinical Technologies

(Formerly Canopy Partners)

I led UX research and experience design for Canopy Partners, shaping the digital foundation of an AI medical imaging platform. The work helped guide the platform’s evolution into Mosaic Clinical Technologies.

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Scaling 50+ Healthcare Websites

I designed a scalable framework supporting 50+ healthcare practice websites, standardizing UX, templates, and accessibility across a national network. The effort included building 35+ sites in-house, saving the organization $870K annually while improving usability and brand consistency.

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HOW I WORK

  • Independently driven, collaborating efficiently and strategically

  • Balance user needs with governance, risk mitigation, and business objectives

  • Standardize processes to reduce friction and improve quality at scale

  • Advocate for accessibility and UX maturity across organizations

I’m a UX designer in healthcare, focused on building digital systems that scale—supporting recruiting, brand trust, accessibility, and operational clarity. My work sits at the intersection of design, governance, and strategy.

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