AI Vendor Website

Role: UX Designer

Digital Experience Team

Canopy Partners, Radiology Partners

Case Study: Transforming Canopy Partners' Digital Experience

Client Overview

Canopy Partners, a leading healthcare technology company, approached us seeking a comprehensive overhaul of their digital platform. They desired a user-centric design that would streamline processes and enhance overall user satisfaction.

Challenges Faced:

  1. Complexity: Canopy's existing platform suffered from complexity, making it difficult for users to navigate efficiently.

  1. Inconsistent User Experience: Users encountered inconsistencies across different parts of the platform, leading to confusion and frustration.

  2. Lack of Scalability: The platform lacked scalability to accommodate future growth and evolving user needs.

Our Approach:

  1. User Research: We conducted in-depth user research to understand the needs, pain points, and behaviors of Canopy's target audience.

  2. Iterative Design: Through an iterative design process, we created prototypes and gathered user feedback to refine the interface and optimize usability.

  3. Scalable Solutions: Implementing scalable design principles ensured the platform could adapt to evolving requirements and accommodate future growth.

Proposed Site Map

Wireframes designed by the Digital Experience Team

Usability Testing

As the sole UX designer, I led usability testing with the goals of verifying navigation ease, understanding user perceptions, and establishing expectations. Our test included open questions, prototype tests, and opinion scales to uncover user needs.

Results revealed click-ability issues and the necessity to expand certain click zones. However, after users learned clickable elements, misclick rate decreased from 67.7% to 16.7%, and direct navigation success increased from 81.8% to 100%.

Results

  1. Streamlined User Experience: Our redesign significantly improved the platform's usability, resulting in smoother navigation and increased user satisfaction. Tasks that previously took multiple steps were now accomplished more efficiently, leading to a more positive user experience.

  2. Consistency Across Platforms: By establishing design patterns and guidelines, we ensured a consistent user experience across all parts of the platform. This consistency not only improved usability but also strengthened the brand identity of Canopy Partners.

  3. Scalability for Growth: The new design is scalable, allowing Canopy Partners to seamlessly integrate new features and adapt to changing industry trends. This flexibility ensures that the platform can grow alongside the company and continue to meet the needs of its users.

Cost-Savings:

Through our collaborative efforts with Canopy Partners, we were able to achieve significant cost savings. By redesigning and transitioning the website in-house, Canopy Partners avoided outsourcing costs and gained greater control over the development process. This resulted in approximately $120,000 in cost savings, which could be redirected towards other strategic initiatives within the organization.

Conclusion:

Our collaboration with Canopy Partners led to a transformative redesign of their digital platform, enhancing user experience, ensuring consistency across platforms, and achieving substantial cost savings. This project not only improved the functionality of the platform but also positioned Canopy Partners for continued growth and success in the healthcare technology sector.